client
Yachtfolio Router
industry
SaaS Platform
COUNTRY
Singapore
services
Digital Product Design
Brand Identity
Brand Strategy
The objective of this project was to undertake a complete re-branding of the original company image to better reflect its status as an industry pioneer. This required designing a cohesive visual identity system, including distinct business unit logos that remain anchored to the parent brand.
Experiential and strategic design had to be meticulously considered across every touchpoint. The scope extended from establishing a robust corporate identity to architecting seamless end-to-end user experiences.
This involved designing responsive website interfaces for enterprise operations, as well as intuitive mobile app UI/UX tailored for seafarers managing digital certificates on the move. The final design successfully bridges high-security blockchain technology with accessible, user-centric interactions.
