client
Fotoku
industry
Media & Technology
COUNTRY
Indonesia
services
Brand Identity
Brand Strategy
Startup Acceleration
The Fotoku phenomenon took over South East Asia at a time when editing photos and videos with static and animated stickers was a novelty. This innovative application let the way to what Instagram, snap and most social media content creation apps are today.
Creating a name and identity that was easily recognisable amongst teens and young adults, with a pan Asian phonetic simplicity. A colour palette and logo design that could be easily applied to all social environments, with variations of the logo and how it was used. An UI/UX framework that allowed scalability and versatility of the mobile app while catering to multiple branded requirements and limitations.
Miyake™ designed the brand, managed all development stages and built dedicated team of motion graphics professionals to deliver over 10,000 social stickers to users and brands alike, hence accelerating Fotoku as one of the most influential social applications in South East Asia.
